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  • Place brand manager roles are expanding: here’s why and what to do next July 14, 2018
    “The wider any culture spreads, the thinner it gets.” -Stanley Edgar Hyman, literary critic This maxim – known as The Law of Raspberry Jam – describes a core challenge of destination branding: Without a coherent story and coordinated stakeholders, your brand loses its distinctive flavour. Unfortunately, many destinations spread their messages too thin. When people […]
    Frank Cuypers
  • Social media-fueled overcrowding and your DMO’s responsibility July 9, 2018
    Can your destination’s social media channels damage the environment? It might sound extreme, but some fear that Instagram and other platforms are “ruining the great outdoors” by drawing an overwhelming number of visitors to fragile sites. Social media certainly has a powerful influence on visitor behaviour. According to a Google study, 60% of people use […]
    Kelly Cubbon
  • Sparking genuine word-of-mouth promotion is always a best practice June 22, 2018
    “If you talked to people the way advertising talked to people, they’d punch you in the face.” – Hugh MacLeod Hugh’s warning is not only good for your health, it’s relevant for any destination that talks to visitors online using platforms like Facebook. Use social media the way it was designed – to talk to […]
    Think! Staff
  • 5 inspiring stories from destinations making a difference June 8, 2018
    Our team is always looking for bright lights in the destination marketing industry – the stories that keep us optimistic and excited about the future of travel, tourism, destination marketing, and the way destination marketing organizations (DMOs) are improving people’s lives. Readers of this blog are watching too. After reading one of our articles about […]
    David Archer
  • Destination Think! collaborates with Caribbean Coalition for Tourism on a Caribbean-wide awareness campaign June 8, 2018
    Our team is excited to collaborate with new partners across the Caribbean. This summer, we are proud to work with the Caribbean Tourism Organization (CTO) and the Caribbean Hotel & Tourism Association (CHTA), together known as the Caribbean Coalition for Tourism, on an awareness campaign to spread the message that the Caribbean is open for […]
    Kelly Cubbon
  • Finally, sentiment analysis lets DMOs gauge impact and measure word of mouth on an undreamed-of scale June 1, 2018
    A destination’s brand is made of two things: the experiences a place offers and the stories people tell about them. What if you could see everything people are saying about their experiences in your destination, positive or negative? Start with the last 1,000,000 conversations or so. Sound far-fetched? It isn’t. New technology made to collect […]
    David Archer
  • What tourism businesses need to know about destination branding May 11, 2018
    Michael Eisner, ex-CEO of Disney, once said, “A brand is a living entity – and it is enriched or undermined cumulatively over time, the product of a thousand small gestures”. Destination brands live and breathe through ongoing collaboration. Thousands of small actions and conversations shape the larger story that makes a place what it is. […]
    Think! Staff
  • The E.U.’s new data protection law hits May 25 May 4, 2018
    A new set of requirements for data protection and privacy are fully enforced starting May 25. No matter where your destination is, this law could affect you, because the internet knows no borders. The European Union (E.U.) created the General Data Protection Regulation (GDPR) to reset how personal data and, ultimately, personal privacy are managed. […]
    Holly Cuny
  • Case study: How Campbell River rebranded itself from the inside out April 27, 2018
    Successful destination branding stems from the identity of the people who make a place what it is. Over time, people and communities change, places and travel habits change, and destinations need to ensure that brand strategy evolves along with them. Campbell River is a coastal city of some 35,000 people nestled within the stunning landscapes […]
    Think! Staff
  • 8 retro tourism brochures reveal 7 lessons and new roles for destination marketing April 13, 2018
    For decades, destination marketing organizations (DMOs) were among the few essential sources of vital, up-to-date tourism advice. When information was scarce, destinations sought to educate, inspire, and help visitors plan trips through brochures, maps and visitor services. Today, information is abundant. Visitors use the mobile Internet to learn what they need, when they need it. […]
    David Archer