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  • The Love of Tourism: Bay of Plenty plans a future of flourishing April 3, 2019
    “Sustainability doesn’t go far enough,” says Kristin Dunne, CEO at Tourism Bay of Plenty (TBOP), echoing The Love of Tourism, her new destination plan. She stands at the forefront of destination marketing leaders calling for the tourism industry to expand its goals beyond economic growth and take action to mitigate environmental challenges often linked to […]
    David Archer
  • Manage mass tourism before it manages you March 22, 2019
    At Destination Think!, our credo is that tourism can make the world a better place. When people travel, their minds open. They learn about other people, cultures, ideas and environments. Most of all, they learn about themselves. Travel can provide a new perspective that challenges travellers to think differently and change certain behaviours. Along the […]
    William Bakker
  • Banff National Park communications plan shifts traveller behaviour amid record-smashing visitor numbers March 15, 2019
    As more tourism destinations sustain high visitor volumes, some are using innovative strategies to manage visitation. Banff National Park (BNP) is one such place. It is Canada’s oldest and most visited national park, offering scenic outdoor adventures in the Canadian Rockies. The park anticipated record visitation for summer 2017. More visitors would bring in more […]
    Think! Staff
  • Master your destination brand with DMO Matters: Rebrand Edition March 7, 2019
    Discuss “brand” with a room full of your tourism stakeholders, and you might bring up a bundle of baggage bigger than the carousels at LAX. Everyone carries an opinion and biases based on their experiences. Leading and coordinating stakeholders is a common challenge for destination marketers. That’s why we’ve gathered valuable insights from Destination Think!’s brand […]
    Think! Staff
  • Why you can’t depend on viral stories to achieve your DMO’s goals March 1, 2019
    500,000 people saw this viral dolphin story on Facebook, but did it help the DMOs? Let’s be honest. Some days, we marketers look to the sky for that perfect lightning strike of media attention that gets everyone talking about the place we love – the kind of sizzling story that spreads virally online and delights […]
    David Archer
  • TSI report gives destinations an unbiased look in the mirror: Tourism Port Douglas & Daintree February 22, 2019
    Your tourism destination’s success depends greatly on perceptions. The way people think and what they say about their experiences – positive or negative – impact travel decisions. By that measure, Tourism Port Douglas & Daintree (TPDD) is enjoying enviable success and is an example that other destination marketers can learn from. The Queensland, Australia destination […]
    Think! Staff
  • Conservation sparks new tourism experience in Bay of Plenty: Whakatāne’s Kiwi Wandering Trail January 25, 2019
    And 3 DMO lessons from experience development in Bay of Plenty For New Zealand’s Bay of Plenty region, tourism is about more than economic growth; it means striving for a better quality of life. To this end, Tourism Bay of Plenty has a bold, 10-year destination management strategy that balances environmental, social, cultural and economic […]
    David Archer
  • The ultimate place brand reading list for destination marketers January 12, 2019
    No matter the scope of your destination branding project or your specific role, there’s a treasure trove of brand strategy gold here for you. Over the last few years, our destination marketing strategists have drawn from their collective decades of experience to write volumes about what makes today’s destination and place brands work. From strategy […]
    Think! Staff
  • 3 content marketing trends to take your DMO into 2019 December 22, 2018
    Don’t worry, this isn’t another list of New Year’s resolutions. But times are changing. Since our business is 100% focused on tourism destinations, it’s our job to stay on top of the most effective ways to build engaging advocacy and positive word of mouth. Our elite squad of content marketers gathered to reflect on some […]
    David Archer
  • Now available: 4 RFP questions your destination brand agency must answer December 14, 2018
    Is it time to update or rebuild your destination brand? This work is not for the faint of heart. A place branding project will expose your destination marketing organization (DMO) to public criticism from residents, politicians, news media – anyone with a stake in the place you represent. It’s difficult to find the right agency […]
    Think! Staff