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  • What tourism businesses need to know about destination branding May 11, 2018
    Michael Eisner, ex-CEO of Disney, once said, “A brand is a living entity – and it is enriched or undermined cumulatively over time, the product of a thousand small gestures”. Destination brands live and breathe through ongoing collaboration. Thousands of small actions and conversations shape the larger story that makes a place what it is. […]
    Think! Staff
  • The E.U.’s new data protection law hits May 25 May 4, 2018
    A new set of requirements for data protection and privacy are fully enforced starting May 25. No matter where your destination is, this law could affect you, because the internet knows no borders. The European Union (E.U.) created the General Data Protection Regulation (GDPR) to reset how personal data and, ultimately, personal privacy are managed. […]
    Holly Cuny
  • Case study: How Campbell River rebranded itself from the inside out April 27, 2018
    Successful destination branding stems from the identity of the people who make a place what it is. Over time, people and communities change, places and travel habits change, and destinations need to ensure that brand strategy evolves along with them. Campbell River is a coastal city of some 35,000 people nestled within the stunning landscapes […]
    Think! Staff
  • 8 retro tourism brochures reveal 7 lessons and new roles for destination marketing April 13, 2018
    For decades, destination marketing organizations (DMOs) were among the few essential sources of vital, up-to-date tourism advice. When information was scarce, destinations sought to educate, inspire, and help visitors plan trips through brochures, maps and visitor services. Today, information is abundant. Visitors use the mobile Internet to learn what they need, when they need it. […]
    David Archer
  • How Visit Flanders affects lives through social media, inspiring people to visit Flanders Fields April 6, 2018
    Your destination’s most passionate advocates care deeply about the place where they visit or live. Often, this passion goes beyond a destination’s bucket list experience; the destination’s very identity (as described by its Place DNA™) can become deeply meaningful. Flanders Fields is a place where family heritage and world history converge. The region of Flanders […]
    Think! Staff
  • Do your visitors still need a visitor centre? These 4 criteria can help you find out. March 23, 2018
    If you started a new tourism destination from scratch, would you invest your limited resources in a brick-and-mortar visitor centre? It’s common practice to operate one; according to one study, eight out of ten destination marketing organizations (DMOs) have an official info centre. These visitor centres can evoke civic pride when locals provide top-notch hospitality […]
    David Archer
  • Invitation to collaborate: What is the financial impact of your DMO’s digital earned media? March 9, 2018
    You are invited to help build Potential on Investment (POI) 2.0 as destinations begin to answer the question: “What is the financial value of social media and digital activity on earned media channels?” What is POI? POI is a formula that destination marketers can use to measure the potential financial impact of a DMO’s social […]
    Think! Staff
  • 2 content marketing principles that transcend algorithms and boost word of mouth March 2, 2018
    BREAKING: Posts beginning with the letter Q will now rank highest in Facebook’s News Feed. Marketers using L, S and T will pay higher ad rates to gain reach. In response, big brands are developing a 27th letter to beat the new algorithm. Full story at 11. Not really. But recent (real) changes to Facebook’s […]
    David Archer
  • Ottawa Tourism CEO: “We would become obsolete” without modern strategic planning February 23, 2018
    When Michael Crockatt joined Ottawa Tourism as President & CEO in 2016, the city was on the verge of a big moment. Ottawa was about to become the epicentre of Canada’s 150th anniversary celebrations in 2017. Tourism was expected to increase by 6.0% in overnight visits as a result. It was an ideal time for […]
    Think! Staff
  • Survive the Facebook algorithm and thrive with timeless destination marketing strategy February 16, 2018
    “… you can expect to see more from your friends, family and groups. As we roll this out, you’ll see less public content like posts from businesses, brands, and media.” -Mark Zuckerberg, Founder and CEO at Facebook In January 2018, Facebook announced a significant change to its News Feed algorithm. The social media company says […]
    David Archer