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  • Essential reading list: Leading the industry October 21, 2017
    As the travel consumer evolves and the industry battles to keep up, the DMO must shed its traditional role as chief promoter in order to fill the growing void in destination leadership.This was a common theme in the DestinationNEXT Futures Study published in June of this year, as well as a key topic at our […]
    Think! Staff
  • What does the ideal DMO look like? October 14, 2017
    The role, identity, and purpose of the DMO is always under scrutiny in our rapidly changing industry. Pressing reset, we’ve flipped the gaze from critiquing common malfunctions and missed opportunities to envisioning what the ideal DMO looks like. We sat down with minds from across Destination Think! who live and breathe strategic problem solving for […]
    Think! Staff
  • RTO4’s unique destination marketing approach October 9, 2017
    Back in 2014, Destination Think! worked closely with Regional Tourism Organization Four Inc. for the Province of Ontario, Canada (RTO4) to define their Place DNA as a catalyst towards sustainable destination development and regional collaboration. Several years on we thought we’d check in. In this guest column, RTO4’s Chief Marketing Officer and Chief Operations Officer […]
    Think! Staff
  • Resident backlash and anti-tourist sentiment: a running list September 22, 2017
    It’s no secret that visitor overcrowding and the effects of mass tourism have lead to outcry that popular destinations are losing their authenticity and the much-needed support of locals. Longstanding grievances at ‘invasions’ of visitors escalated this summer across popular European cities into angry protests, searing public graffiti, and even violent confrontations. Resident backlash has […]
    Think! Staff
  • Destination planning for the future: where to begin? September 21, 2017
    The challenges facing modern tourism often lie in attempting to appeal to everyone without having the capacity and planning to deliver on a mass scale. Common pain points such as over-crowding, mismanagement, and resident backlash can be remedied with forward-thinking strategies that find an equilibrium between all the actors at play.   Through our work […]
    Think! Staff
  • Kirsten Soder joins Destination Think! as Executive Manager of Destination Marketing in Campbell River June 9, 2017
    We are pleased to welcome seasoned tourism executive Kirsten Soder to Destination Think!’s talented team of destination marketing strategists. She will step into a new role as Executive Manager of Destination Marketing for Tourism Campbell River & Region. This new position falls under Destination Think!’s portfolio of tourism management in Campbell River, British Columbia, Canada, […]
    Think! Staff
  • Do your visitors trust you? Educate them with honesty May 3, 2017
    Your visitors spend months dreaming about their vacation. They research online, they see promotional material on websites, they read reviews, they plan, and they book. After weeks of increasing anticipation, they finally get on the plane, train, or car and try to have the experience they’ve been waiting for. Will expectations match reality? Every destination […]
    Frank Cuypers
  • Metrics mean relevance: Behold Door County’s data holy grail April 26, 2017
    Imagine being able to see exactly where your visitors come from, where they stay, and how much money they spend. Your marketing dollars don’t slip through your fingers, because your team can watch how effective their campaigns are on an interactive map. Better intel means that you feel more confident, make better decisions and have […]
    Think! Staff
  • Is your messaging obsolete? This is the art of niche content marketing April 20, 2017
    Now, more than ever, there is a destination and a vacation to suit every kind of traveller. Your dream holiday is likely to be different than that of the person next to you. You’re unique, after all. This idea continues to drive the diversification of travel experiences everywhere, and destinations need to adapt as they […]
    Katie Shriner
  • Is your destination Instagram-worthy? April 13, 2017
    Your visitors are increasingly turning to social media to see what your destination has to offer. The Internet offers hundreds of listicles about the world’s most Instagrammable destinations; the most popular beaches and spectacular monuments are on display in vibrant, perfectly filtered photos, thanks to the professional and amateur Instagrammers who have fuelled this trend for the […]
    David Archer