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  • Destination Think! begins brand project close to home with Tourism Victoria January 22, 2018
    We are excited to announce that Destination Think! will begin working with Tourism Victoria on the DMO’s Brand Evolution project in early 2018. Tourism Victoria is the destination marketing organization (DMO) that represents Victoria, British Columbia and the Greater Victoria region, a vibrant Canadian tourism destination located on Vancouver Island. It attracts domestic and international […]
    David Archer
  • Place DNA airs resident viewpoints to aid tourism planning in Big Sky, Montana January 19, 2018
    Can you define your destination’s community identity? Do you know your residents’ greatest hopes and fears about tourism, and do they impact your planning? There can be no destination branding without residents. To build lasting credibility and authenticity, a destination needs to work outward from its identity. This means identifying and articulating the core of […]
    David Archer
  • A destination marketing year in review: Our most-read articles of 2017 December 22, 2017
    As the year comes to a close, we look back at the trends and articles that were of most interest to you, our readers. Our top five posts this year range from Wonderful Copenhagen’s provocative destination marketing strategy, to overtourism, to niche marketing. Here they are:   5) What does the ideal DMO look like? […]
    David Archer
  • Earned vs. paid media: Should DMOs pay to promote third-party content? December 15, 2017
    Imagine it’s Wednesday afternoon, and you’re at the office. The New York Times has just published an article featuring one of the newest and most popular restaurants in your destination. The story makes the restaurant look good, it makes the chef look good, and it makes the chocolate mousse look even better. Though it’s a […]
    Think! Staff
  • 3 white papers to lead your destination into the future December 8, 2017
    Destination marketing is changing quickly. Shifts in technology and consumer behaviour have forced many organizations (DMOs) to adapt or risk irrelevance. Does your destination use the best information and analysis to plan for the future? This is the place to find it. As an experienced destination marketing agency and consultancy, we have found that many […]
    Kelly Cubbon
  • White paper: Will international tourism offices remain relevant? December 1, 2017
    The Destination Think! team is pleased to release this white paper that addresses international tourism offices: Will international tourism offices remain relevant?: Your roadmap for the future If you are reading this, you recognize that destination marketing is changing fast. New technology and shifting consumer behaviour have forced destination marketing organizations (DMOs) like yours to […]
    Think! Staff
  • Help travellers choose your destination with eye-popping visual content November 24, 2017
    Step out of your destination marketing shoes and into those of a traveller. Have you ever paused to think about how difficult it is to choose where to visit next? With so many beautiful destination photos and videos filling our feeds everyday, narrowing down the list to one location can seem impossible. How will you […]
    Katie Shriner
  • Tread carefully: Our critique of the DestinationNEXT 2017 Futures Study Update report November 18, 2017
    Earlier this year, Destination Think!’s Chief Strategist, William Bakker, was a member of the advisory panel for the DestinationNEXT 2017 Futures Study Update report published by Destinations International. At Destination Think!, we’ve been quietly elated ever since the first DestinationNEXT report came out in 2014. It validated everything we’d learned about effective destination marketing through […]
    Rodney Payne
  • Fight your DMO’s identity crisis with Place DNA November 3, 2017
    Who do you think you are and why does it matter? In the contemporary destination marketing landscape, the best destination marketing organizations (DMOs) not only have a solid understanding of their destination’s identity but know how this foundation intricately shapes the value they offer. Misalignment can lead to the wrong expectations from visitors and residents […]
    William Bakker
  • Essential reading list: Leading the industry October 21, 2017
    As the travel consumer evolves and the industry battles to keep up, the DMO must shed its traditional role as chief promoter in order to fill the growing void in destination leadership.This was a common theme in the DestinationNEXT Futures Study published in June of this year, as well as a key topic at our […]
    Think! Staff