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  • 5 DMO responses to the mass tourism crisis (and a running list) July 11, 2019
    If you missed it in March, we published our view on the serious risks of pursuing economic growth as the primary goal of tourism. In short, pursuing greater revenue through higher volumes of visitors is a potential path to being overwhelmed. We are not alone in talking about this; many people have sounded the alarm. […]
    Kelly Cubbon
  • 10 U.S. tourism markets ranked by online word of mouth July 3, 2019
    Data shows that, among 10 major cities, the volume of online conversations about tourism has increased by an average of 40%. This past year, our team working on Tourism Sentiment Index (TSI) has crunched enormous amounts of data – more than a billion online conversations about 420+ tourism destinations. TSI solves a fundamental problem for […]
    David Archer
  • Know your visitors, focus your budget June 7, 2019
    For most potential visitors to your destination, the journey between “I’ve never heard of this place,” and “I’m going to tell everyone how great my trip was,” is long and winding. “It’s very important to understand where your target audience is in the customer journey,” says William Bakker, Destination Think!’s Chief Strategist. “When you know […]
    David Archer
  • Perpetual advocacy: See how Campbell River guides visitors through 6 stages of the customer journey May 17, 2019
    As you read this, people are boarding planes, trains, or taxicabs to visit your destination. Why are they travelling? How did they plan the trip? What experiences await them? How will they relive the adventure? What stories will they tell, good or bad, and to whom? These questions describe the customer journey. Your destination marketing […]
    David Archer
  • 5 ways your DMO can re-energize stakeholders with Tourism Sentiment Index May 6, 2019
    Many destination marketers are using Tourism Sentiment Index (TSI) to find out what people are saying about their destinations and specific tourism assets. After a fall 2018 public release, more than 160 destinations have joined the initiative, and our team has collected and analyzed more than a billion conversations about these destinations and their competitors. The […]
    David Archer
  • 90% engagement? Passionate kiteboarders show what’s truly possible in winter Bermuda campaign April 26, 2019
    There are nice vacations, and then there are life-altering trips that you can’t resist because they activate your greatest passions. This story is about the latter. This is also a story about marketing dollars well spent. In 2018, a group of destination marketers and professional kiteboarders joined forces to give a specific group of people […]
    David Archer
  • How Tourism Bay of Plenty turns The Love of Tourism into action April 18, 2019
    “The only way forward is to fundamentally change,” says CEO Kristin Dunne, describing Tourism Bay’s ambitious destination plan called The Love of Tourism. To make fundamental changes, destination marketing organizations (DMOs) often require an expanded organizational mandate, and this case is no different. In part one of this two-part interview, Dunne explained why regenerative tourism […]
    David Archer
  • The Love of Tourism: Bay of Plenty plans a future of flourishing April 3, 2019
    “Sustainability doesn’t go far enough,” says Kristin Dunne, CEO at Tourism Bay of Plenty (TBOP), echoing The Love of Tourism, her new destination plan. She stands at the forefront of destination marketing leaders calling for the tourism industry to expand its goals beyond economic growth and take action to mitigate environmental challenges often linked to […]
    David Archer
  • Manage mass tourism before it manages you March 22, 2019
    At Destination Think!, our credo is that tourism can make the world a better place. When people travel, their minds open. They learn about other people, cultures, ideas and environments. Most of all, they learn about themselves. Travel can provide a new perspective that challenges travellers to think differently and change certain behaviours. Along the […]
    William Bakker
  • Banff National Park communications plan shifts traveller behaviour amid record-smashing visitor numbers March 15, 2019
    As more tourism destinations sustain high visitor volumes, some are using innovative strategies to manage visitation. Banff National Park (BNP) is one such place. It is Canada’s oldest and most visited national park, offering scenic outdoor adventures in the Canadian Rockies. The park anticipated record visitation for summer 2017. More visitors would bring in more […]
    Think! Staff