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  • TSI report gives destinations an unbiased look in the mirror: Tourism Port Douglas & Daintree February 22, 2019
    Your tourism destination’s success depends greatly on perceptions. The way people think and what they say about their experiences – positive or negative – impact travel decisions. By that measure, Tourism Port Douglas & Daintree (TPDD) is enjoying enviable success and is an example that other destination marketers can learn from. The Queensland, Australia destination […]
    Think! Staff
  • Conservation sparks new tourism experience in Bay of Plenty: Whakatāne’s Kiwi Wandering Trail January 25, 2019
    And 3 DMO lessons from experience development in Bay of Plenty For New Zealand’s Bay of Plenty region, tourism is about more than economic growth; it means striving for a better quality of life. To this end, Tourism Bay of Plenty has a bold, 10-year destination management strategy that balances environmental, social, cultural and economic […]
    David Archer
  • The ultimate place brand reading list for destination marketers January 12, 2019
    No matter the scope of your destination branding project or your specific role, there’s a treasure trove of brand strategy gold here for you. Over the last few years, our destination marketing strategists have drawn from their collective decades of experience to write volumes about what makes today’s destination and place brands work. From strategy […]
    Think! Staff
  • 3 content marketing trends to take your DMO into 2019 December 22, 2018
    Don’t worry, this isn’t another list of New Year’s resolutions. But times are changing. Since our business is 100% focused on tourism destinations, it’s our job to stay on top of the most effective ways to build engaging advocacy and positive word of mouth. Our elite squad of content marketers gathered to reflect on some […]
    David Archer
  • Now available: 4 RFP questions your destination brand agency must answer December 14, 2018
    Is it time to update or rebuild your destination brand? This work is not for the faint of heart. A place branding project will expose your destination marketing organization (DMO) to public criticism from residents, politicians, news media – anyone with a stake in the place you represent. It’s difficult to find the right agency […]
    Think! Staff
  • Place brands that lack substance are doomed to disappoint December 8, 2018
    Like many industries, place marketing has weathered some notorious brand disasters. This 2010 brand video for Downtown St. Louis received criticism for portraying itself as the next über-trendy scene for hipsters and fashionistas – a new New York, perhaps? Or consider Las Vegas. In the 1990s, city marketers tried to rebrand Sin City as a […]
    Frank Cuypers
  • 625,000,000 conversations across 100 destinations: Get the first (free) Global Tourism Sentiment Index report November 30, 2018
    Your destination’s reputation rises and falls based on the experiences people have and the stories they tell. But how do you know exactly what people are saying? Destination marketers often measure public perception through surveys that provide useful but limited data samples. It’s difficult to consistently track your tourism destination’s performance at scale and build […]
    Think! Staff
  • 10 million conversations: This city uses sentiment analysis to hear what its people are really saying November 2, 2018
    As more travellers visit Calgary, Canada, its destination marketing organization (DMO) uses advanced new research to shape strategic planning. The city welcomed almost seven million people in 2017, which reflects a rise in leisure travellers. Meanwhile, what are Calgary’s visitors and residents saying about the city? Starting in 2016, Tourism Calgary began to find out […]
    Think! Staff
  • Why the hero-hub-hygiene content marketing strategy still wins for DMOs in 2018 October 26, 2018
    Every organization needs an easily understood content strategy to act as a roadmap for always-on activity and broader content goals. In 2014, YouTube and Google put forth the hero-hub-hygiene (H-H-H) strategy to help digital marketers get the greatest impact from their efforts. It allows teams to diversify content to build audience loyalty and longevity, rather […]
    Kelly Cubbon
  • Why emoji are a 🎁 for your DMO’s content marketing October 5, 2018
    Jing Ge is a postdoctoral research fellow in the Anthropology Department and Co-Chair of the Tourism Studies Working Group at University of California, Berkeley. She received her Ph.D. in marketing and communication from the UQ Business School at the University of Queensland, Australia and has close to 10 years of online communication industry experience. Her […]
    Think! Staff