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  • 8 retro tourism brochures reveal 7 lessons and new roles for destination marketing April 13, 2018
    For decades, destination marketing organizations (DMOs) were among the few essential sources of vital, up-to-date tourism advice. When information was scarce, destinations sought to educate, inspire, and help visitors plan trips through brochures, maps and visitor services. Today, information is abundant. Visitors use the mobile Internet to learn what they need, when they need it. […]
    David Archer
  • How Visit Flanders affects lives through social media, inspiring people to visit Flanders Fields April 6, 2018
    Your destination’s most passionate advocates care deeply about the place where they visit or live. Often, this passion goes beyond a destination’s bucket list experience; the destination’s very identity (as described by its Place DNA™) can become deeply meaningful. Flanders Fields is a place where family heritage and world history converge. The region of Flanders […]
    Think! Staff
  • Do your visitors still need a visitor centre? These 4 criteria can help you find out. March 23, 2018
    If you started a new tourism destination from scratch, would you invest your limited resources in a brick-and-mortar visitor centre? It’s common practice to operate one; according to one study, eight out of ten destination marketing organizations (DMOs) have an official info centre. These visitor centres can evoke civic pride when locals provide top-notch hospitality […]
    David Archer
  • Invitation to collaborate: What is the financial impact of your DMO’s digital earned media? March 9, 2018
    You are invited to help build Potential on Investment (POI) 2.0 as destinations begin to answer the question: “What is the financial value of social media and digital activity on earned media channels?” What is POI? POI is a formula that destination marketers can use to measure the potential financial impact of a DMO’s social […]
    Think! Staff
  • 2 content marketing principles that transcend algorithms and boost word of mouth March 2, 2018
    BREAKING: Posts beginning with the letter Q will now rank highest in Facebook’s News Feed. Marketers using L, S and T will pay higher ad rates to gain reach. In response, big brands are developing a 27th letter to beat the new algorithm. Full story at 11. Not really. But recent (real) changes to Facebook’s […]
    David Archer
  • Ottawa Tourism CEO: “We would become obsolete” without modern strategic planning February 23, 2018
    When Michael Crockatt joined Ottawa Tourism as President & CEO in 2016, the city was on the verge of a big moment. Ottawa was about to become the epicentre of Canada’s 150th anniversary celebrations in 2017. Tourism was expected to increase by 6.0% in overnight visits as a result. It was an ideal time for […]
    Think! Staff
  • Survive the Facebook algorithm and thrive with timeless destination marketing strategy February 16, 2018
    “… you can expect to see more from your friends, family and groups. As we roll this out, you’ll see less public content like posts from businesses, brands, and media.” -Mark Zuckerberg, Founder and CEO at Facebook In January 2018, Facebook announced a significant change to its News Feed algorithm. The social media company says […]
    David Archer
  • Working in isolation is risky. Here’s why Tourism Calgary built strategy and brand with a team-wide, collaborative process. February 9, 2018
    Destination marketers who develop strategy and brand in isolation risk not reaching their full potential. Successful destination marketing requires alignment and support. When teams work independently in silos, resources are squandered, years of hard work sit in someone’s drawer collecting dust, and the risk of ideas falling flat at implementation is high. Community and industry […]
    Think! Staff
  • 8 tips for a brilliant DMO website and our Hall of Fame February 2, 2018
    We’re way beyond tourism brochures. Today’s digital marketing ecosystem continues to expand, providing visitors with the inspiration and information they need through endless platforms and channels. In an era saturated with social media, how can destination marketing organizations (DMOs) find the right role for their website? Let’s talk to an expert. Self-professed “website geek” Katie […]
    David Archer
  • Destination Think! begins brand project close to home with Tourism Victoria January 22, 2018
    We are excited to announce that Destination Think! will begin working with Tourism Victoria on the DMO’s Brand Evolution project in early 2018. Tourism Victoria is the destination marketing organization (DMO) that represents Victoria, British Columbia and the Greater Victoria region, a vibrant Canadian tourism destination located on Vancouver Island. It attracts domestic and international […]
    David Archer