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  • Do your visitors trust you? Educate them with honesty May 3, 2017
    Your visitors spend months dreaming about their vacation. They research online, they see promotional material on websites, they read reviews, they plan, and they book. After weeks of increasing anticipation, they finally get on the plane, train, or car and try to have the experience they’ve been waiting for. Will expectations match reality? Every destination […]
    Frank Cuypers
  • Metrics mean relevance: Behold Door County’s data holy grail April 26, 2017
    Imagine being able to see exactly where your visitors come from, where they stay, and how much money they spend. Your marketing dollars don’t slip through your fingers, because your team can watch how effective their campaigns are on an interactive map. Better intel means that you feel more confident, make better decisions and have […]
    Think! Staff
  • Is your messaging obsolete? This is the art of niche content marketing April 20, 2017
    Now, more than ever, there is a destination and a vacation to suit every kind of traveller. Your dream holiday is likely to be different than that of the person next to you. You’re unique, after all. This idea continues to drive the diversification of travel experiences everywhere, and destinations need to adapt as they […]
    Katie Shriner
  • Is your destination Instagram-worthy? April 13, 2017
    Your visitors are increasingly turning to social media to see what your destination has to offer. The Internet offers hundreds of listicles about the world’s most Instagrammable destinations; the most popular beaches and spectacular monuments are on display in vibrant, perfectly filtered photos, thanks to the professional and amateur Instagrammers who have fuelled this trend for the […]
    David Archer
  • Boutique destinations are making a massive impact April 5, 2017
    In 2015, the Skift travel magazine declared “The Rise of the Boutique Destination” as a trend to watch. This mirrors the message put forth by urban expert Richard Florida, author of “The Rise of the Creative Class”. Florida has predicted the rise of the distinctive city and the people that support its identity, saying, “How […]
    Frank Cuypers
  • Does your brand lack impact? Consider commercial partners March 31, 2017
    The stories of your destination are the essence of its promotion. Visitors, residents, stakeholders, and your organization shape visitor perception through word of mouth. Collectively, these stories form a key component of your destination’s brand. Commercial brands are also a powerful source of stories about a place. Brands that clearly originate from a place, or […]
    William Bakker
  • Why you need a crisis communication plan (before it’s too late) March 30, 2017
    Destinations aim to shape public perception through branding, promotion, and hopefully tourism advocacy. But it’s a wild world out there. Your destination marketing organization (DMO) is only one player in an extremely complex communication network. Even if you design and implement a perfect tourism strategy, your destination is still subject to the whims of forces […]
    Think! Staff
  • Destination Think! is poised to lead destination marketing in Campbell River with long-term strategic plan March 28, 2017
    Destination Think! is pleased to announce a partnership with the City of Campbell River in British Columbia, Canada. Under a new long-term agreement, Think! will bring its globally recognized destination marketing expertise to promote Campbell River. Destination Think! employees on location will be responsible for tourism management while reporting directly to the City. The partners […]
    Think! Staff
  • Will Facebook City Guides make trip planning easier? March 28, 2017
    Facebook is an increasingly popular tool for travel recommendations, and the recent launch of its City Guides service is a natural next step. The new feature gathers travel-related content from across the social network and organizes custom recommendations in one place. Users can choose from a list of cities around the world, find suggested things […]
    Katie Shriner
  • Calgary spurs visitor and influencer stories in national campaign by positioning the city as the Basecamp to Adventure March 24, 2017
    In Calgary, you can enjoy the world-famous Calgary Stampede, a vibrant music scene, and sled down the popular luge and bobsleigh tracks, part of the legacy of the 1988 Winter Olympic Games. Canada’s third-largest city has plenty to offer, but what truly sets it apart from other Canadian urban destinations? Proximity and ease of access […]
    Think! Staff