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  • Perpetual advocacy: See how Campbell River guides visitors through 6 stages of the customer journey May 17, 2019
    As you read this, people are boarding planes, trains, or taxicabs to visit your destination. Why are they travelling? How did they plan the trip? What experiences await them? How will they relive the adventure? What stories will they tell, good or bad, and to whom? These questions describe the customer journey. Your destination marketing […]
    David Archer
  • 5 ways your DMO can re-energize stakeholders with Tourism Sentiment Index May 6, 2019
    Many destination marketers are using Tourism Sentiment Index (TSI) to find out what people are saying about their destinations and specific tourism assets. After a fall 2018 public release, more than 160 destinations have joined the initiative, and our team has collected and analyzed more than a billion conversations about these destinations and their competitors. The […]
    David Archer
  • 90% engagement? Passionate kiteboarders show what’s truly possible in winter Bermuda campaign April 26, 2019
    There are nice vacations, and then there are life-altering trips that you can’t resist because they activate your greatest passions. This story is about the latter. This is also a story about marketing dollars well spent. In 2018, a group of destination marketers and professional kiteboarders joined forces to give a specific group of people […]
    David Archer
  • How Tourism Bay of Plenty turns The Love of Tourism into action April 18, 2019
    “The only way forward is to fundamentally change,” says CEO Kristin Dunne, describing Tourism Bay’s ambitious destination plan called The Love of Tourism. To make fundamental changes, destination marketing organizations (DMOs) often require an expanded organizational mandate, and this case is no different. In part one of this two-part interview, Dunne explained why regenerative tourism […]
    David Archer
  • The Love of Tourism: Bay of Plenty plans a future of flourishing April 3, 2019
    “Sustainability doesn’t go far enough,” says Kristin Dunne, CEO at Tourism Bay of Plenty (TBOP), echoing The Love of Tourism, her new destination plan. She stands at the forefront of destination marketing leaders calling for the tourism industry to expand its goals beyond economic growth and take action to mitigate environmental challenges often linked to […]
    David Archer
  • Manage mass tourism before it manages you March 22, 2019
    At Destination Think!, our credo is that tourism can make the world a better place. When people travel, their minds open. They learn about other people, cultures, ideas and environments. Most of all, they learn about themselves. Travel can provide a new perspective that challenges travellers to think differently and change certain behaviours. Along the […]
    William Bakker
  • Banff National Park communications plan shifts traveller behaviour amid record-smashing visitor numbers March 15, 2019
    As more tourism destinations sustain high visitor volumes, some are using innovative strategies to manage visitation. Banff National Park (BNP) is one such place. It is Canada’s oldest and most visited national park, offering scenic outdoor adventures in the Canadian Rockies. The park anticipated record visitation for summer 2017. More visitors would bring in more […]
    Think! Staff
  • Master your destination brand with DMO Matters: Rebrand Edition March 7, 2019
    Discuss “brand” with a room full of your tourism stakeholders, and you might bring up a bundle of baggage bigger than the carousels at LAX. Everyone carries an opinion and biases based on their experiences. Leading and coordinating stakeholders is a common challenge for destination marketers. That’s why we’ve gathered valuable insights from Destination Think!’s brand […]
    Think! Staff
  • Why you can’t depend on viral stories to achieve your DMO’s goals March 1, 2019
    500,000 people saw this viral dolphin story on Facebook, but did it help the DMOs? Let’s be honest. Some days, we marketers look to the sky for that perfect lightning strike of media attention that gets everyone talking about the place we love – the kind of sizzling story that spreads virally online and delights […]
    David Archer
  • TSI report gives destinations an unbiased look in the mirror: Tourism Port Douglas & Daintree February 22, 2019
    Your tourism destination’s success depends greatly on perceptions. The way people think and what they say about their experiences – positive or negative – impact travel decisions. By that measure, Tourism Port Douglas & Daintree (TPDD) is enjoying enviable success and is an example that other destination marketers can learn from. The Queensland, Australia destination […]
    Think! Staff